If you are a D-E alumna, alumnus, student or parent, a current or former member of our faculty and/or staff, please submit your Bulldog Bookshelf feature. Please forward information about your music or publication(s) to: alumninews@d-e.org.
Please plan to provide scanned/electronic files of cover art images and/or any relevant press releases, biographical information, etc. when submitting your publication(s) for consideration. In lieu of electronic files, hard copies are accepted.
John T. Peters ’83
Marketing on Main Street: Winning Strategies for Growing Your Small Business
Independently Published
June 2024
Are you a small business owner looking to boost your marketing efforts and drive growth? Look no further! “Marketing on Main Street” by John T. Peters is your essential guide to mastering small business marketing and achieving success.
Unlock Proven Marketing Strategies
In this comprehensive book, John T. Peters shares practical strategies and real-world examples tailored for small businesses. Learn how to:
Understand your market and target audience
Build a strong, recognizable brand
Leverage digital marketing tools and social media
Form strategic partnerships and collaborations
Optimize your marketing budget for maximum ROI
Who Should Read This Book?
“Marketing on Main Street” is perfect for small business owners, entrepreneurs, and managers across various industries. Whether you own a café, a boutique, or a tech store, this book offers insights and actionable tips to help you grow your business.
About the Author
John T. Peters, Executive Director of the Main Street Business Alliance and Hackensack Performing Arts Center, is a seasoned entrepreneur and marketing expert. With decades of experience in helping small businesses thrive, John brings valuable knowledge and practical advice to this must-read guide.
Elisa Song, MD ’88
Healthy Kids, Happy Kids: An Integrative Pediatrician’s Guide to Whole Child Resilience
Harvest
May 2024
Do you want to know the key to raising resilient kids, from the inside out? In this groundbreaking, evidence-based guide to raising healthy kids in our modern world, Dr. Elisa Song bridges the gap between conventional and holistic pediatrics and delivers a clear roadmap to help kids thrive.
Raising healthy, happy kids shouldn’t be so hard. Yet, despite living in what should be a golden age of medicine, our children are sicker than ever. At least 1 in 5 kids has eczema, and 1 in 10 has asthma, ADHD, or anxiety—and sometimes they have all of the above. Many parents are at a loss for who to turn to for trusted advice—advice that takes a root-cause, holistic approach to whole child resilience, but doesn’t dismiss the value of conventional pediatrics.
Enter Elisa Song, MD, a Stanford-, NYU-, UCSF-trained pediatrician, one of the foremost pioneers and trusted experts in pediatric integrative and functional medicine. Drawing on extensive research and over 25 years of clinical experience, Dr. Song explains why your child’s gut microbiome holds the key to lifelong wellness. She shares her proven and practical plan for building physical and emotional resilience from the inside out. You will discover how to:
Optimize your child’s microbiome with 5 simple steps.
Empower your kids so they want to make healthy choices (and you don’t have to nag).
Heal your child’s gut to get to the root cause of their chronic health concerns.
Feel calm and confident using safe and effective natural therapies when your kids are sick, with an A-to-Z guide to the top 25 acute childhood ailments.
Complete with helpful quizzes, exercises, protocols, and dozens of delicious, gut-friendly recipes, Healthy Kids, Happy Kids is a comprehensive, yet simple roadmap to raising resilient kids in our not-so-simple world. Thanks to Dr. Song, parents (and practitioners) finally have the power to revolutionize the future of children’s health so that their kids can thrive—no matter what life throws their way.
